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The Future of Cinephilia: Will Streaming Movies Replace DVD?

mubiblog:

Paul Snyder’s featured article on The Huffington Post took an interesting angle on the old debate of physical vs. digital media. Rather then looking at it as one format trying to kill the other, Paul looked at as two formats which are geared towards different audiences. In the corner for digital media was our very own Founder and CEO Efe Cakarel, who described the advantages of digital’s viral loop:

“The ‘I want to watch this’ button is a powerful tool, one that not only tells rights holders how much their new or old films are desired by audiences around the world, but also a virally powerful one that let’s interest in supposedly niche titles ripple out through audiences’ social graphs. Suddenly a small film becomes known to all your friends and followers on Facebook and Twitter—it’s a great way of spreading awareness and interest in these films.”

Read the whole article on The Huffington Post.

Posted 1 year ago — 5 notes